Find Your Creator: How hard can it be to find the right creator for your campaign? Sometimes, it feels like looking for a needle in the hay. You find some promising candidates, but you need to know how much they will be familiar with your brand, or if you want them. Let’s break down some practical tips for success shared at an event with Shari Nowroozi, Head of Advocacy and Influencer Marketing for L’Oréal Luxe Canada, and mega content creator Tara Sighari. Their insights offer valuable lessons on using influencer marketing strategies to find the best partners.
Why Do You Need an Influencer Marketing Agency?
It will save you precious time, and possibly make results much better, if you collaborate with a firm like The Mad Brothers, as such firms specialize in associating brands with influencers who are relevant to the latter’s goals, to reach the target audience. Why an influencer marketing agency could change the game:
Experience: The agencies have experience in identifying the right influencers for the target audience. They know what to do and what not to do in running an influencer marketing campaign.
Access to a Network: Influencer agencies take care of numerous influencers. This helps to find the perfect partners to collaborate with faster and easier.
Data-Driven Decisions: Agencies use metrics to track campaign performance, which means that the people you are working with can bring engagement to the table.
Role of the Social Media Marketing Company
Online platforms are controlled by a social media marketing company. According to social media, millions of active users spend their time every day, and that is exactly where your audience is. A social media marketing company will make sure you produce content in the hands of the right people. And here’s how they make it happen.
Content Strategy: Relevant content designed by a social media marketing company will keep engaging the audience for other social media applications, from Instagram and TikTok to YouTube.
Engagement with Community: The experts on social media ensure that such relationships are built and maintained with your followers to maximize the visibility of your brand.
Paid Advertisement: Move your message to the appropriate customers with ads that convert them into real potential customers. A social media marketing company streamlines such ads for maximum ROI.
Digital Marketing Company: The Package Deal
1. SEO Optimization
Have your website ranked so that it pops right when customers go searching for what you sell.
Email Marketing Campaigns: Your chosen digital agency will work on developing campaigns that convert leads into actual customers
Analytics and Reporting: You get to see data and, therefore, know what works, then adjust it for better results.
Product Seeding Strategies for Influencer Marketing Success: Seeding is another tactic that L’Oréal’s Shari Nowroozi the idea of providing influencers with free products and allowing them to build a relationship with the influencers. Here are three basic seeding strategies:
Scale to the Right Creators To be able to seed enthusiasm for your brand, you have to seed products at scale. However, you don’t need to send a package to every influencer on Instagram. You want to start small with creators who already are talking about your brand. Usage of an influencer marketing agency helps cut down your list and scale to more creators over time.
2. Gift Potential Partners Regularly
Keep the brand in mind when you are interacting with the influencer with regular touch points. A general guideline would be to communicate with your influencer at least once a quarter. Send the influencer a product that they will likely use frequently or is topical, so there is a likelihood that they will share it with their followers.
3. Don't Waste Your Resources
Although seeding products may be cheaper, it is important not to waste them. Only send your products to people who would be interested in your brand. This not only prevents wastage but also maximizes available resources.
Measuring the Success of Influencer Campaigns
All these can be done by a social media marketing company, an influencer marketing agency, or a digital marketing company. In terms of measuring the success of your campaigns, here’s what you will be interested in finding: mentions, engagement, views of videos, and many more.
The Mad Brothers also recommend tools, including Traackr. Such tools would help track quite some data, such as how many times influencers mention your brand a month or how many times influencers interact with your content. Then you’d know which of those partners is valuable.
Why the Mad Brothers are the Perfect Partner
It is overwhelming to have the right partner for your marketing efforts, but worry no more because The Mad Brothers have got your back. Being the leading influencer marketing agency as well as the leading social media marketing company and a full-service digital marketing company, we give you the chance to have all the tools at your fingertips to grow your brand.
Full-service digital marketing agency: We influence, and expand our reach through networking, partner selection, campaign management, and return-on-investment growth refreshing speed.
Social media marketing company services: We create content that is attention-seeking as well as keeps your followers interested.
Digital Marketing Company Solutions: From SEO to email marketing solutions, everything is covered so you focus on the work that you do best. Final words
That translates to perfectly the influence marketing product, social media marketing company, or digital marketing company, just like The Mad Brothers, you can collaborate with in terms of brand recognition. This opens up new and drives growth truly by doing things strategically seeded products and measuring through engagements with the creators. Do not allow this to hold you back on your journey through this marketing world. Instead, join forces with The Mad Brothers and let your brand bloom.
And therefore the takeaway is that the right influencer marketing agency to hire, or a social media marketing company, or simply a digital marketing company is one who understands your vision and can deliver it into reality. Let’s create some magic together!